Product Spotlight E-mail Template

July 27, 2016

Project Name: Product Spotlight E-mail Template
Client: Sun Industries (in-house)
Type: HTML E-mail Design
Tools: PhotoshopIllustratorHTMLCSS

A schedule of regular content releases was developed to cover the topics of company news, industry news and research, and product spotlights. This is the set of html e-mail designs created for the product spotlight e-mails that would get sent to subscribers.

This set of images are of the early e-mail designs. Creating html e-mails was something I haven't had to do before, so this type of design was something totally new to me. These earlier designs were done while learning the in's and out's of the e-mail game, so they were kept as simple as possible to not come across as spam or to have issues in different e-mail clients. The first image in the set was used for monthly product spotlight e-mails for a couple months until the later round of design updates.

Spotlight Layout 01 Spotlight Layout 02 Spotlight Layout 03 Spotlight Layout 04

This set of images were the final round of updated designs. The idea was to include a "hero image" linked to the industry or vehicles that make use of the product. So with every spotlight release there would be a different related image used with the template, different forklifts, trucks, consumer vehicles, etc. The first image in the set was used as the new design for the newsletter e-mails. Around this time I felt more comfortable working with e-mails, so was able to try different things visually.

Spotlight Layout 05 Spotlight Layout 06 Spotlight Layout 07 Spotlight Layout 08 Spotlight Layout 09 Spotlight Layout 10 Spotlight Layout 11